39 Creative Blog Ideas for Small Businesses
You’ve done the hardest part of starting a small business: nailing your brand and its mission. But now another task faces you—how do you begin generating more traffic to your small business website?
The answer is blogging.
If the idea of starting a blog overwhelms you, don’t panic! We’ve gone ahead and gathered a list of the most creative blog ideas for your small business to get you started. Do a bit of keyword research and use these ideas to get started—you’ll be publishing in no time!
Why Should You Start a Blog?
Blogs are a must if you want your website to rank. Neglecting your organic website strategy and only relying on paid advertising is costly. Blogging is the easiest and most affordable SEO strategy to increase your ranking pwoer and convert visitors into loyal customers.
Business owners who blog get 55% more visitors than sites that don’t.
They’re also 13 times more likely to generate positive ROI. Talk about excellent return on investment!
Blogs Attract New Clients with Helpful Content
Starting a blog attracts new clients by sharing valuable content that meets their needs or answers their questions. Write informative posts to attract potential customers who need the solutions your business offers.
Blogs Humanize Your Brand
A blog is a perfect platform to humanize your brand because you can make your writing sound like you. Share stories about your business journey, take pictures and videos of people behind the scenes, and talk about your brand values.
Blogs Improve Your Website SEO
Blogging improves your SEO power by providing fresh content for search engines to index. The more quality content your website contains, the higher your chances of ranking in search results.
Quality content makes your business more relatable and trustworthy, and it boosts your EEAT (Experience, Expertise, Authority, Trustworthiness). The more genuine and helpful your blog content is, the more Google will prefer to rank it over other sites.
39 Creative Blog Ideas for Small Businesses
Without further ado, here are 39 tried-and-true blog ideas for small business growth.
Educational Blog Ideas for Small Businesses
Blogs should answer questions from the top of the search funnel in the buyer’s journey. Have the best answer to their queries by writing these educational blogs.
Idea #1: Create tutorials or how-to posts.
Teach your audience how to use your products or services with step-by-step tutorials. Is there a key feature or unique twist that makes your product stand out? Showcase your expertise and help potential customers see the value in what you offer.
Idea #2: Share tips, tricks, and hacks in your industry.
Share practical tips, tricks, and hacks related to your industry. Offer advice to help your audience solve common problems and improve their own operations. Offer templates, testimonials, or stories that prove you're an expert.
Idea #3: Create ultimate guides to mastering your industry.
Google loves to rank content that is “evergreen,”or always relevant and useful to users. Create comprehensive guides that cover topics that consistently come up in your industry. Include infographics and videos to illustrate your points and make the guides more interactive.
Idea #4: Compare products and services.
Write about comparisons between your products or services and those of your competitors. Tout your own products’ merits to show them why yours are the better option. Comparisons help potential customers make informed buying decisions.
Idea #5: Craft a cheat sheet for your audience.
Craft a cheat sheet filled with helpful tips for using your products or services. Your audience can return to your post, making your blog a go-to resource for their troubleshooting questions.
Idea #6: Provide a Glossary of Industry Terms
Provide a glossary of industry-specific terms and jargon. Glossaries can simplify complex concepts and new topics for your audience. Make it easier for them to understand your content and feel more confident in their purchasing decisions.
Idea #7: Debunk Misconceptions with Myth-buster Blog Posts
Debunk common misconceptions in your industry with myth-buster blog posts. Clear up any confusion your audience might have, and establish yourself as a credible source of information.
Idea #8: List Industry Need-To-Knows for Small Businesses
List important need-to-know information for those new to your industry. What do you wish you had known when you were first starting out? Your post could discuss requirements, best practices, and key trends that your audience should know to build their business foundations.
Idea #9: Solve a Common Problem in Your Industry
Are you an analytical thinker and problem-solver? Identify common problems your audience faces and offer solutions in your blog post.
Draw inspiration from the "People Also Ask" section of search pages if you’re feeling stuck. Your audience can refer to your post and rely on your expertise to avoid these errors in the future.
Idea #10: Reveal Industry Secrets to Your Readers
Reveal insider knowledge and industry secrets with your readers. This exclusive information can attract readers who are eager to gain an edge and they’ll see your business as an authority in the field.
Idea #11: Partner with Industry Experts
Interview an expert in your field to attract readers interested in expert opinions. Feature expert guest posts on your blog to provide valuable insights and fresh perspectives.
Association with trusted sources and respected professionals boosts your blog's credibility. These experts can backlink to your site and help your brand reach a wider audience.
Idea #12: Design an Engaging Infographic
Design an engaging and interactive infographic that represents complex data or processes. Research suggests that 65% of the population (or more!) are visual learners. Target this learning style by making eye-catching visual aids. Shareable content like infographics drives traffic to your blog and simplifies broad topics for your audience.
Promotional Blog Ideas for Small Businesses
Put your best foot forward with these promotional blog ideas. Identify your unique selling points to move your audience from tentative consideration to a sure decision.
Idea #13: Offer Tips and Tricks for Using Your Products
Offer tips and tricks for getting the most out of your products. Turn features into the emotional and practical benefits they can bring to your customers. Current customers may discover how to better use your products and entice potential customers to buy with you.
Idea #14: Showcase How Customers Use Your Products
Showcase how real customers use your products with case studies and testimonials. Provide social proof and data-rich responses in these blurbs. Inspire potential customers to imagine how your products can benefit them, too.
Idea #15: Lean Into Customer Testimonials
Share customer testimonials and success stories. Positive reviews from past or existing clients encourage new customers to choose your business over competitors. You may also get testimonials from colleagues, mentors, and peers if customer confidentiality in your field poses an issue.
Idea #16: Highlight Success Stories or Case Studies
Highlight success stories or case studies that show the positive impact of your products or services. Share results with graphs, charts, and other visuals to sway potential customers to book with your business.
Idea #17: Introduce the Story Behind Your Product
Introduce the story behind your product. Talk about its development, unique features, and the problems it solves. Create a personal narrative or origin story that will make your product more relatable and appealing to your audience.
Idea #18: Review Your Products
Review your products in detail, highlighting their features, benefits, and best uses. Online reviews influence 93% of consumers’ purchasing decisions. Honest reviews help those analytical buyers on the fence feel more confident in their purchases.
Idea #19: Split an eBook into a blog post series.
Do you have a lot to say but one blog post won’t cut it? Split your eBook into a series of blog posts to supply the content in manageable chunks.
A series of posts keeps your audience returning for more while repurposing existing content on your site to save time. Organize your content in this cluster format to increase your site's SEO power.
Idea #20: Recap Your Recent Podcast Episode
If multimedia production is your thing, recap your recent podcast episode with a blog post that includes key takeaways. Transcribe audio for accessibility compliance and attract readers who prefer to read written content. You can link your blog post in the show notes for further cross-references.
Idea #21: Promote Your E-course
If you offer an online course, discuss your e-course and what participants can expect to learn.
Highlight the benefits and unique features of your lessons to persuade potential students to enroll. What will people gain from your course that they can’t learn elsewhere?
Idea #22: Recommend Local Things to Do
Recommend local things to do, especially if your business revolves around a specific or touristy location. Position your blog as a helpful resource for locals. Use plenty of local keywords to raise your SEO power in local SERPs and attract customers in your area.
Roundup Blog Ideas for Small Businesses
Collect all your helpful advice in one place. Improve your SEO power and EEAT with these roundup-style blog ideas.
Idea #23: Compile a List of Valuable Resources
Compile the best online resources related to your industry. Gather useful websites, articles, and guides for your audience. Position your blog as an authoritative source and promote your resources–like an e-course–if applicable.
Idea #24: Feature a Roundup of Experts in Your Industry
Feature a roundup of experts in your industry with short profiles and links to their work. This content can provide your audience with further resources and help you build connections.
Idea #25: Celebrate Your Top Client Wins of the Year
Celebrate your top client wins of the year with a roundup post. Show off your hard work, back up testimonials, and inspire potential clients to work with you. They’ll want to experience those positive results for themselves.
Idea #26: Repurpose Content for Your Blog
You don’t always have to start from scratch. Repurpose existing content for your blog to save planning time and keep it fresh. Transform old presentations, webinars, or newsletters into informative blog posts.
Idea #27: Answer FAQs with Roundups
Answer frequently asked questions and address common concerns with roundup posts that provide comprehensive answers. If you answer FAQs well enough, your post could be a featured snippet in Google’s SERP and further boost your brand visibility.
Idea #28: Write Listicles and Numerical Rankings
Write listicles (articles in a list format) and rankings of top products or core ideas in your industry. The numerical nature of these posts is easy to read and share. It’s not difficult to outrank other websites if you use the skyscraper method. Think quantity (and quality) when it comes to this blogging style.
Idea #29: Impart Your Lessons Learned in Business
Share the lessons you learned in business to counsel your audience. Where did you capitalize on your successes and how did you recover from your failures?
Help new entrepreneurs avoid pitfalls and learn from your experiences, both good and bad. Everyone loves to root for the underdog–how did you bounce back from hard times?
Company-Focused Blog Ideas for Small Businesses
Unveil the backstage to your brand and foster stronger connections with your audience. Humanize your brand with these people-oriented blog ideas.
Idea #30: Tell Your Brand's Origin Story
Tell your brand's origin story to give your audience a deeper understanding of your business. Share your journey, challenges, and milestones to create a compelling narrative that people will want to follow.
Idea #31: Recount Your Story & Mission Statement
Recount your story and mission statement to convey your values and vision. Your ‘About’ page content should do most of the heavy lifting, but you can go into more detail with a post like this one. Help your audience connect with your purpose and see the bigger picture behind your business.
Idea #32: Introduce a “Meet the Staff” Post
Introduce your staff with pictures and short bios to showcase the people and personalities behind your business. Add this personal touch to humanize your brand and build a stronger emotional connection with your audience.
Emotions = conversions when it comes to facial recognition and brand strategy. If you have a physical store or office where clients can meet with you, they’ll be happy to see familiar faces they recognize from your website.
Idea #33: Describe a “Day-in-the-Life” Post
Describe a “Day-in-the-Life” post to give your audience a behind-the-scenes look at your business operations. What kind of quirks make your business a fun place to work? What does a typical schedule look like for you? This transparency can build trust and make your business more relatable.
Idea #34: Spotlight an Employee
Spotlight an employee with a detailed post about their role, skills, and personality. Give your audience insight into your team dynamics and who they’ll be working with if they book your services.
Idea #35: Suggest Fun Team-Building Activities
Suggest fun team-building activities that your business engages in. Display your company culture and the positive environment you create for your employees. Other business owners may take influence from your team for their own company outings.
Idea #36: Focus on Yearly Achievements
Did you meet all your goals during a productive year? Focus on yearly achievements to showcase your business's progress and successes. Reflect on what your business did well to create new goals and consider areas for improvement.
Brand transparency builds trust and loyalty among your readers. Inspire confidence in your readers to support you, and emphasize your commitment to growth.
News-Worthy Blog Ideas for Small Businesses
Excite and inform your audiences with fresh and relevant announcements. Try these newsworthy blog ideas to generate some blog buzz.
Idea #37: Announce Company News & Events
Announce company news and events to keep your audience informed about important updates. Share about any new hires, partnerships, or upcoming events relevant to your business.
Idea #38: Unveil New Products or Services
Unveil a new product launch or upgrade with an exciting blog post that includes all the details. Highlight the features, benefits, and special offers to generate buzz and drive sales.
Idea #39: Report on Trends in Your Industry
Report current news and trends in your industry to position your blog as a go-to source for the latest market updates. Attract readers who want to stay informed about industry trends and how they impact your operations—and theirs if they’re in the same industry.
Blog Ideas–Frequently Asked Questions
Which topic is best for blogging?
The best topics for blogging depend on your audience's interests and your expertise. Choose subjects related to your industry. Address common questions, trends, or challenges your audience faces.
How do I write a small business blog?
Start by identifying your audience and their needs. Plan topics aligned with your business goals. Use clear and concise language, incorporate visuals, and optimize for SEO to attract and retain readers.
What is the best niche for blogging?
The best niche for blogging is one that combines your passion with market demand. Focus on a specific area where you have expertise and can provide valuable advice or solutions for your audience.
Should my small business have a blog?
Yes, a blog can improve your site's SEO power, engage your audience, and establish your authority in the industry. It's a valuable tool for sharing updates and industry insights and connecting with customers.
What blog content is most popular?
The most popular blog content includes how-to guides, listicles, tutorials, industry news, case studies, and expert interviews. Content that addresses specific problems, provides actionable tips, or entertains often performs well.
Ready to get started with your small business blog?
Love these blog ideas but don’t have the time to write them yourself? (Honestly, who has time for that?!) Learn more about our SEO copywriting services (AKA blog writing) and book a free consultation today. Let’s chat about how we can turn your small business blog into a creative conversion tool to take your brand to new heights!
