Small Business Digital Marketing Blog
This is Where the (SEO) Magic Happens
Local SEO for Beginners: A Small Biz Guide (2025)
Dominate your search area with our beginner’s guide to local SEO. Improve your local search visibility and attract nearby customers to your business.
Event Recap: SEO 101 with NAWBO Columbus
We started with the basics: the relationship between SEO and GEO (that’s generative engine optimization) and how Google crawls, indexes, and ranks your site.
6 Best Columbus Social Media Agencies
Looking for top Columbus social media companies? Here are 6 standout agencies by niche—plus why Emerald Creative Content is best for small businesses.
Event Recap: Leveraging AI for SEO Success
This post will give you a quick rundown of the talk and access to the free slide deck and plug-and-play AI prompts you can start using right now.
Persona-Based Marketing: A Comprehensive Guide
Persona-based marketing is highly effective. Learn how to leverage your target audience, build personas, and conduct keyword research that meets your audience where they are.
7 Industry Secrets for Integrating Keywords into Blogs
Ready to become an expert at integrating keywords into blogs? Drive organic traffic to your website with these keyword blogging strategies.
The Role of Social Media in Marketing Strategy: What It Can (and Can’t) Do for Your Business
Let’s clarify what social media for small business is designed to do, where it fits into the broader marketing strategy, and what businesses should (and shouldn’t) expect from it.
Social Media for Small Business in 2025: A Tactical Guide
Tired of posting with no results? Learn how to build a social media strategy that drives real growth for your business in 2025—no fluff, just facts.
Best AI Tools for SEO Blog Writing (2025 Edition)
We tested the top AI-powered tools designed for SEO blog writing. AI writing tools are everywhere. And while they can churn out content at lightning speed, not all of them are built for SEO results.
15 Aesthetic Indoor Photoshoot Spots in Columbus (Instagram Approved!)
Discover 15 aesthetic indoor spots in Columbus, OH for your next Instagram shoot—from vibey cafes to luxe hotels, studios, and art-filled spaces.
Blogging for Business—Can It Really Drive Revenue?
Business blogs bring people to your website who wouldn’t have found you otherwise. People who are already looking for what you offer, they just don’t know you exist yet.
What Is Content Marketing? Strategy, Benefits, and Examples
Feeling overwhelmed by content creation? Learn how to build a strategy that attracts customers, boosts SEO, and grows your business.
17 SEO Tips for Small Businesses
Boost your brand’s online presence with our 17 essential SEO tips. Use these strategies to rank higher and reach more clients. Start optimizing today!
In Defense of the Em Dash
The em dash isn’t new. Yet somehow, it still ends up misunderstood, so please read! I didn’t know the difference between em dashes and hyphens until my freshman year of college (I was an English major!)
Case Study: SEO Blogging Increases Traffic by 747% for Candle Company
Discover how Emerald Creative Content transformed Kalamazoo Candle Company’s website with weekly SEO blogging to increase organic traffic by 747% in 27 months.
39 Creative Blog Ideas for Small Businesses
Discover our 39 creative blog ideas for your small business. Boost your website’s SEO, attract new clients, and humanize your brand with these imaginative content ideas.
24 Local PR Tips for Small Businesses in 2025
Promote your brand with these 24 PR tips: in-person strategies, off-page SEO practices, and community involvement tips.
The Complete SEO Keyword Research Checklist (2025)
Unlock the power of SEO keyword research with our expert guide! Discover targeted keywords to dominate search results and drive unstoppable brand growth.